GRANEMANN ADVOGADOS
The equilibrium between right and wrong, good and evil. Unique mediations witch passes through the lawyers seal are represent by a symbol that transmits force, elegance and sophistication. In Granemann Advogados Associados, balance of justice already knew, was deconstructed and built again more modern and innovator. Symmetric and reflective lines represents the opposite, making an icon of easy absorption, remarkable.
“…from discord, find the equilibrium...”
Visualization and reading are basics rules for application. To visualize it is necessary contrast, which is the difference in visuals proprieties and what
make the object or graphic discernible compared to others objects or backgrounds. There are many kinds of contrasts. The Luminosity Contrast
(bright and dark), Value Contrast (inverse), Saturation Contrast
(purity and color intensity).
make the object or graphic discernible compared to others objects or backgrounds. There are many kinds of contrasts. The Luminosity Contrast
(bright and dark), Value Contrast (inverse), Saturation Contrast
(purity and color intensity).
Granemann is a flexible brand, so has alternatives signatures that can be use in limited cases, when the principal or complete signature can not be possible. The applications should be individually analyzed and then choose the best signature in each case. Is important to know the brand characteristics, using all elements that compose Granemann identity in a coherence way.
The typography is essential in visual identity system: it brings personality,
legibility and invigorate the brand because the style. Therefore, choosing typography family should be align to strategic questions and brand position. Typography family defined for a system of visual identity can’t, no matter what,
be changed, because it deprive the characteristics of the brand.
legibility and invigorate the brand because the style. Therefore, choosing typography family should be align to strategic questions and brand position. Typography family defined for a system of visual identity can’t, no matter what,
be changed, because it deprive the characteristics of the brand.
Undermentioned, composition in different weights, using typographic system of the brand. Observe that Georgio Sans is useful for titles, while Gotham is applicate in the text. For creating contrast and subtle differentiation of text in phrases or words that needs more attention is use variations in both.
*This example is just a guide; every work should be analyze individually.
For Granemann Advogados Associados was developed all office objects and includes cardboard, letterhead, envelopes and pastes. The result you can check on photos below:
If you like this, check our instagram for more.
COMMITTAL
_Logo
_Visual identity
CREDITS
Customer service: Alex Reuter.
Graphic designer: Alex Reuter.
Print: MarauGraf.
Photo: Alex Reuter, Guilherme Rosa e Juliano Jover.
Translator: Marina Roncelli.
_Logo
_Visual identity
CREDITS
Customer service: Alex Reuter.
Graphic designer: Alex Reuter.
Print: MarauGraf.
Photo: Alex Reuter, Guilherme Rosa e Juliano Jover.
Translator: Marina Roncelli.
