Feitoria Lab - Cappi Forneria

traditional, but not so much

Irreverence and refinement were the pillars that guided the redesign process and new positioning of Cappi Forneria. Now, under the new tagline "forneria", the enterprise lovingly adopts the name Cappi. This change, in addition to simplifying pronunciation, makes searching for the location on social media more agile and efficient. With a renewed menu, the tagline gains even more strength, establishing a differentiator in the local market from the beginning.

cappi logo

The new typographic brand conveys a strong personality, with its ligatures that make reference to the cheese that sticks together when cutting a slice of pizza or when putting good pasta in your mouth. This subtle but significant detail refers to the genuine experience of Italian cuisine.

The visual material is accompanied by a color palette inspired by elements of Italian cuisine, and supporting typography that mixes the classic and the informal, seeking to highlight the brand's authenticity. These choices aim to create an identity that resonates with both tradition and modernity, creating a unique connection with the public.

exclusive signatures and illustrations

To enrich the visual identity, several signatures were developed, facilitating their application at all brand contact points. Furthermore, these subscriptions open doors for the development of future products, expanding Cappi's presence beyond the gastronomic segment and paving the way for its entry into the lifestyle market.

Modern, irreverent, refined and full of personality, Cappi's new logo gains even more strength with elements that move away from the conventional for the sector. A series of exclusive illustrations, created by illustrator Guilherme Santana, conveys the lightness and feeling of enjoying a typical Italian dish without feeling overwhelmed. These illustrations were carefully designed to form distinct compositions, giving dynamism to the brand's universe and enriching its visual communication.