![](https://cdn.myportfolio.com/00922482-855f-4a49-abf0-2971023d3c2b/197dd5e2-2dc3-45b9-b806-6b9cfc21b079_rw_3840.jpg?h=64951fbe095821d51f29aaa6dd6c3152)
BESTY BITES
Besty Bites is a delicious cheese bread sold in the USA with the best of Brazilian flavor. Made with skills acquired over 3 generation of Brazilian bakers, the recipe has improved for over decades and it’s now being put to the test and adapted for the american consumer.
![](https://cdn.myportfolio.com/00922482-855f-4a49-abf0-2971023d3c2b/ba53a874-6f8a-49fd-acd2-b8ea0730d6e1_rw_1920.png?h=2c6b7b48d80f24baee3e9a5610fd7062)
The most popular snack in Brazil needed to have a visual language that spoke to the american public. With that in mind, we developed an identity that values clarity in information, with large texts, organic shapes, vibrant colors and a pattern that may be reproduced as new flavors emerge on the portfolio.
![](https://cdn.myportfolio.com/00922482-855f-4a49-abf0-2971023d3c2b/617e5df0-ad37-42aa-bef7-57d5f0d06b38_rw_1920.png?h=730e300ae30be62f788ed08a70dae1ad)
![](https://cdn.myportfolio.com/00922482-855f-4a49-abf0-2971023d3c2b/55274bf2-8f03-4620-abc3-831b058787c1_rw_1920.png?h=cf7d613c23fb0bbb704228f0d89a1747)
![](https://cdn.myportfolio.com/00922482-855f-4a49-abf0-2971023d3c2b/2647949d-0a5e-4901-a4ef-8cd7f2e2e8dc_rw_1920.png?h=2c0e13cda7c081da25da3ebfb4447cfd)
Commercial appeal was taken into consideration, with the displaying of products on shelves in stores and supermarkets playing a big part on the package design. A clear view of the product, one of the packaging necessities was made possible in a fun way through the creation of a character the was designed to look like a cheese bread.
With uppercase uneven fonts, we tried to balance the aesthetic of american products with a little bit of the brazilian flair, offering a truly Brazilian product that is completely adapted to the american culture and aesthetic.
![](https://cdn.myportfolio.com/00922482-855f-4a49-abf0-2971023d3c2b/6ae063e8-c026-4338-afc9-dfc573bd47ad_rw_1920.gif?h=d50dc8dd08c1ebb500af37b04cc643c1)
![](https://cdn.myportfolio.com/00922482-855f-4a49-abf0-2971023d3c2b/bc741863-65ba-41f1-afde-a8b3fe7f8039_rw_1920.jpg?h=c08a057d492e112d8a5239052990bd6e)
![](https://cdn.myportfolio.com/00922482-855f-4a49-abf0-2971023d3c2b/6427fa25-8f16-41a3-8a5a-bb1d33e31c24_rw_1920.png?h=28d115b841369df23034a486b9178cd2)
![](https://cdn.myportfolio.com/00922482-855f-4a49-abf0-2971023d3c2b/ad3b0e7b-1ba0-4a32-b3c9-a901fa28e8ed_rw_1920.png?h=48e7c5808c385caa3a5e4783c9bcf25e)
![](https://cdn.myportfolio.com/00922482-855f-4a49-abf0-2971023d3c2b/e3d238f1-4875-45d9-88f4-c89dfdf7aca8_rw_1920.png?h=e642b112f066162eda835f85ebc76970)
![](https://cdn.myportfolio.com/00922482-855f-4a49-abf0-2971023d3c2b/3d971d4c-2bb9-4bcd-b2b8-9eeb1ae642f1_rw_1920.png?h=1603953f98f626882224eb0ed38faaab)
![](https://cdn.myportfolio.com/00922482-855f-4a49-abf0-2971023d3c2b/5c2d4bbc-6cb2-427f-94ea-caa951a04683_rw_1920.png?h=57f701c9e667d34dec478af81e28dd7f)
![](https://cdn.myportfolio.com/00922482-855f-4a49-abf0-2971023d3c2b/170d2f7a-0489-4be0-9078-98e392a25431_rw_1920.png?h=f1cea65d92f4dd564c9b3b0d12cd2d8c)
![](https://cdn.myportfolio.com/00922482-855f-4a49-abf0-2971023d3c2b/862c3b79-b7db-4d38-a6c3-828822f6ec17_rw_1920.png?h=37b290f84e12610a9e1a42d636c1f871)
![](https://cdn.myportfolio.com/00922482-855f-4a49-abf0-2971023d3c2b/55ed2403-fe9d-4698-9a93-313f959a92d0_rw_1920.png?h=1fabcd0cff6bc2720d82f12cd3348971)
![](https://cdn.myportfolio.com/00922482-855f-4a49-abf0-2971023d3c2b/ea65b400-8834-4eeb-83e9-ea2ec3cb81dd_rw_1920.png?h=88a692213c69b4e74365b8bddf0cd327)
If you like this, check our instagram for more.
COMMITTAL
_Logo
_Visual identity
_Packaging
CREDITS
Customer service: Alex Reuter.
Graphic designers: Alex Reuter, Guilherme Rosa e Juliano Jover.
Translator: Dihego Kowalski.
_Logo
_Visual identity
_Packaging
CREDITS
Customer service: Alex Reuter.
Graphic designers: Alex Reuter, Guilherme Rosa e Juliano Jover.
Translator: Dihego Kowalski.