→ Visual identity
Seeking to differentiate itself from competitors and born with cutting-edge values, Willrich Fios invests in cutting-edge technology to deliver more environmentally responsible and extremely high-quality production.
Inserted in a constantly evolving market, which is the textile sector, the company seeks to lead the way towards a more sustainable and ecologically correct industry in the region of Brusque, SC.
The challenge of the project was to demonstrate technology, as we believe that this is the main pillar of Willrich Fios. To achieve this, we seek to adopt this concept throughout the visual identity, based on the choice of cores, textures, fonts and images used in the project. Yarn, the company’s raw material, was the element that guided us in creating elements to expand our visual identity, illustrating paths taken and Willrich’s ability to adapt in this sector.
For the symbol, we sought to incorporate the union between solid and movement, thus demonstrating a company that is in constant transition and at the same time has its feet on the ground.
Customer Service: Alex Reuter.
Designers: Alex Reuter, Guilherme Rosa e Juliano Jover.