The equilibrium between right and wrong, good and evil. Unique mediations witch passes through the lawyers seal are represent by a symbol that transmits force, elegance and sophistication. In Granemann Advogados Associados, balance of justice already knew, was deconstructed and built again more modern and innovator. Symmetric and reflective lines represents the opposite, making an icon of easy absorption, remarkable.
“…from discord, find the equilibrium…”
Visualization and reading are basics rules for application. To visualize it is necessary contrast, which is the difference in visuals proprieties and what make the object or graphic discernible compared to others objects or backgrounds. There are many kinds of contrasts. The Luminosity Contrast (bright and dark), Value Contrast (inverse), Saturation Contrast (purity and color intensity).
Granemann is a flexible brand, so has alternatives signatures that can be use in limited cases, when the principal or complete signature can not be possible. The applications should be individually analyzed and then choose the best signature in each case. Is important to know the brand characteristics, using all elements that compose Granemann identity in a coherence way.